Why Focus question?
The ultimate way to create an exact brief. A deep dive into the needs and aspirations of your business that will help us spot and label the essential question: What do we want to achieve?
Focus question step-by-step
The Method helps us establish our common goal. We will make sure that our solutions answer your true needs and satisfy your expectation. The key question sounds “How could we…?” And the answer will lead our steps on the upcoming journey.
We always want to be sure that our questions are spot on. Therefore we recommend doing this exercise after going through the Jobs, Pins & Gains method.
Resolving one or more Focus question is still the very beginning of our common journey. But at least we will be sure of the direction.